Tesla has added Satin Abyss Blue to its collection of wrap colors
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In a move that combines aesthetic expansion with affordability, Tesla has not only introduced a new Paint Protection Film (PPF) color, Satin Abyss Blue, but also significantly slashed the prices of its wrap offerings. This new color joins a diverse palette, marking the eighth option in Tesla's PPF lineup.
Pricing Strategy: A Shift Towards Affordability
Originally launched in October 2023, Tesla's PPF wraps were initially priced between $7,500 and $8,000. Though reflective of the premium quality, this pricing was a significant investment for Tesla owners. Many believed the price was two to three times what a high-quality wrap costs at auto shops. Perhaps Telsa was testing the market as the price tag was slashed four months later to a more affordable range of $5,700 to $6,000.
The price adjustment may be a strategic decision to broaden the appeal of these wraps, making them a more feasible option for a larger segment of Tesla owners. However, the service is currently only available at two Tesla locations in California. The company would likely expand the service to other locations if the demand picks up due to the improved price point.
Current PPF Wrap Options and Pricing
The revised pricing structure now makes the following options more attainable:
Glacier Blue: $6,000
Forest Green: $6,000
Satin Rose Gold: $6,000
Slip Gray: $5,700
Satin Ceramic White: $5,700
Satin Stealth Black: $5,700
Crimson Red: $6,000
Clear Satin or Gloss: $5,000
Satin Abyss Blue: $6,000 (new addition)
The consistency in pricing across most colors, including the new Satin Abyss Blue, shows Tesla's approach to offering a uniform pricing strategy for its custom PPF options.
Benefits of Tesla's PPF Wraps
Tesla's PPF wraps are not just an aesthetic upgrade. They are a practical investment offering several benefits:
Self-Healing Technology: The urethane-based film is designed to recover from minor abrasions while maintaining a flawless appearance.
Enhanced Protection: Being twice as thick as typical vinyl wraps, Tesla's PPF offers superior safeguarding against scratches and environmental damage.
Eco-Friendly Choice: Aligning with Tesla's sustainability goals, these wraps are more environmentally friendly than traditional options.
While these colored PPF wraps are currently limited to the Model 3 and Model Y, there’s also the option of a black or white wrap available for the Cybertruck for $6,000. Meanwhile, a clear satin wrap for the Cybertruck runs $5,000, the same price as the Model 3/Y clear option.
The Cybertruck has been seen in various unique wraps
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There's growing excitement about the potential of wider color availability for the Cybertruck, which has appeared in several unique wraps. Tesla's wrapping service has the potential to enhance the customization options for owners, allowing their cars to stand out from other Teslas. The free color option, currently stealth gray, can sometimes result in a cluster of similar-looking Teslas at a particular location.
Tesla's decision to launch and expand its PPF range resonates with its strategy to offer more personalized options to its customers. This move parallels Tesla's initiatives in China, where the company already offers a wrapping service catering to customers' desires for a unique vehicle appearance.
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After a post on X, Tesla has confirmed that it recently exported its 1 millionth car from Giga Shanghai. That’s a massive number of vehicles from a factory that only opened in December 2019.
Since Q3 2021, Giga Shanghai has been responsible for producing over 50% of global EV production – with the single exception of Q2 2022 – where production fell to about 40% while the factory was retooling. That’s a jaw-dropping figure for a single factory.
1 Million Exports
Giga Shanghai produces Teslas for practically the entire world, including the European, Australian, Chinese, and other Southeast Asian markets. For now, it also produces cars for Canada; however, an upcoming tariff could change this.
Giga Shanghai also celebrated the shipping of 100,000 vehicles to Australia with the 1 million vehicles exported mark. While the majority of vehicles end up in Europe, Australia and Southeast Asia are still massive markets for Tesla.
Going forward, Giga Shanghai, with its continued expansions, will be at or above 1 million vehicles produced per year. A good chunk of these vehicles stay within China, while the rest are exported. Tesla sells on average 40 to 80,000 cars per month in China, depending on the season, with an average of 90,000 cars produced per month in 2024 so far.
Automated Production
This is all thanks to Giga Shanghai’s 95% automated production line. Giga Shanghai is likely one of the most automated and advanced factories in the world, a testament to Tesla’s manufacturing and engineering expertise. Giga Shanghai produces one vehicle every 40 seconds.
We’re looking forward to seeing how Tesla’s expansions and factory innovations continue in the coming months and years.
Giga Shanghai operates a 95% automated production line, enabling a cycle time of less than 40 seconds! From taking 2.5 years for the first million cars to be produced, the second million was done in just 12 months 🚘🪄 pic.twitter.com/IF1w27AFPr
Tesla’s last app update, version 4.37.1, introduces support for critical alerts on the iPhone. These alerts are designed for emergency situations and will override standard notification settings, including the mute switch, Focus modes, and Do Not Disturb. This ensures that owners are notified when immediate action is required, even if their phone is set to silent.
How to Enable Critical Alerts
Activate Dog Mode: Open the Tesla app and turn on Dog Mode.
Main App Screen: After activating Dog Mode, go back to the main section of the app.
Enable Critical Alerts: A new option called Critical Alerts will appear under Live Camera and the quick action icons (Tip: You can add up to 5 quick actions). It’ll state, “Grant permissions to receive critical notifications.” Tap it, and you’ll see a system dialog asking for permission to allow critical alerts for the Tesla app.
Confirm Permission: Choose to allow the Tesla app to send critical notifications, which will grant the app special privileges for sending urgent alerts.
This new feature is likely intended for situations where Dog Mode needs to be turned off unexpectedly. For example, if the vehicle’s battery drops below 20% or if the temperature inside the cabin rises or falls drastically outside of your set temperature, the Tesla app is expected to send a critical alert to the owner, ensuring they are informed right away.
What Are Critical Alerts?
Critical Alerts are a type of iOS notification available only to approved apps, which must meet specific criteria set by Apple. These alerts are designed to be used in emergencies and bypass all standard notification restrictions. This means that regardless of whether your phone is silenced or in Do Not Disturb mode, the alert will play a sound and appear prominently.
By adding support for Critical Alerts, Tesla is prioritizing the safety of pets who may be left inside the vehicle with the expectation that Dog Mode will keep conditions safe. This change makes the app more reliable for alerting owners when immediate attention is needed, ensuring they are always kept informed—even when their phone’s settings would typically prevent other notifications from coming through.
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